Clever Confidential is Clever’s offshoot series, where we dig into the darker side of design - the shadowy, sometimes sordid tales hiding under a glossy topcoat of respectable legacy.

In Episode 4: Olivetti and the Race to Create the First Personal Computer, host Amy Devers and writer Andrew Wagner unravel a captivating story that challenges our assumptions about the origins of the personal computer. Many credit Silicon Valley with this innovation, but should we really look elsewhere?

Olivetti was founded in 1908 by Camillo Olivetti. This Italian powerhouse thrived under his son Adriano, who revolutionized industrial design with a human-centered approach, merging aesthetics with user experience. Olivetti became a titan in office machines and desktop computing, poised to lead the charge into a new technological era.

But as Olivetti rises, dark clouds gather. Adriano and brilliant engineer Mario Tchou meet mysterious and untimely fates, shrouded in Cold War intrigue and fierce corporate rivalry. Despite these tragic losses, Olivetti unveiled the Programma 101 in 1965, hailed as the world’s first desktop computer, forever altering our perception of technology.

So why has Olivetti’s remarkable legacy faded into obscurity? We peel back the layers of this enigma, revealing a web of intrigue—mysterious deaths, hostile takeovers, potential CIA involvement, and hidden narratives that reshaped the tech landscape and distorted our collective cultural memory. 

Many thanks to this episode’s guest expert Barry Katz. 

Audio clips courtesy of Luca Cottini from his Italian Innovators youtube video - CAMILLO & ADRIANO OLIVETTI. At the Origins of the Computer Age. You can find him on Linkedin and instagram @italianinnovators

Join us and special guest, Chicago architect, Brad Lynch, as we explore this tragic — and tragically underreported — event that really gave birth to this podcast. We wanted to know why seemingly everyone knows Frank Lloyd Wright but strangely, very few seem to know this much darker side of his story. In this episode we’ll investigate all of that as well as the great state of Wisconsin, Wright’s never-ending battle with societal norms, and the interplay between critics and creative professionals. Happy Halloween!

In the heart of downtown Los Angeles sits Hollywood’s undisputed architectural superstar — the Bradbury Building. The imposing structure’s character is definitive. Its origin story, however, is much murkier…

How did a young draftsman design one of the most remarkable buildings in the world? Why did he never again do anything of note? Or did he? Was all his creativity spent on this one masterpiece? Was this a case of stolen intellectual property? Or could this have even been a brush with the supernatural?

On the morning of August 19th, 1993, mid-century architect, Norman Jaffe, parked his car in his client’s driveway, walked to Ocean Beach in Bridgehampton, New York, stripped down, neatly folded his clothes, and dove into the Atlantic. He never returned and his body was never recovered. Join us on this first episode of Clever Confidential, where we dig into the lesser told stories of the darker side of design. Hear the stories of the shadowy—sometimes sordid—tales hiding under a glossy top coat of respectable legacy.