Episodes

Clever, Episodes, Design Thinking, Branding Amy Devers Clever, Episodes, Design Thinking, Branding Amy Devers

Ep. 178: Taylor Levy of CW&T Wants to Change Your Perception of Time

Taylor Levy, half of the multidisciplinary studio CW&T, found adventure and drive early as a competitive skier. Now, Taylor and her life and art partner, Che-Wei Wang, root their practice in transparent, iterative processes that span art, engineering, and design. CW&T received the prestigious Cooper Hewitt National Design Award, a testament to their groundbreaking, and thought provoking work.

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Ep. 177: Baronfig Founder Joey Cofone on the Laws of Creativity

Baronfig founder, Joey Cofone, grew up in New Jersey learning to speak his mind from his strong, single, adoptive mother. A systems thinker, his lens on the world has always been adept at zooming way in and way out with an alarming self-awareness. This has served him well, both in designing “tools for thinkers” and in recognizing the patterns of invention for his book, The Laws of Creativity.

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Clever, Episodes, Design Thinking, Branding Amy Devers Clever, Episodes, Design Thinking, Branding Amy Devers

Ep. 176: Ashleigh Axios on Breaking Barriers with Strategic Design

Ashleigh Axios spent her youth entertaining herself with crafts, immersed in her grandma’s world, finding kinship with the neighbors. After college, she gained a unique bouquet of experience that all added up to a position in the Obama White House as creative director. Now, as an owner of Coforma, she is a fierce advocate for design's ability to create positive social change.

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Ep. 175: Artist Nancy Baker Cahill on Augmented Reality and Embodied Consciousness

Nancy Baker Cahill spent her youth gaining an appreciation for both civic engagement and dark humor. Her creative passions were ignited with a powerful youth arts program, but then went dormant for a difficult spell in adulthood. Now, fully in her stride as a new media artist known for work that examines power, selfhood, and embodied consciousness, her AR artwork can be found covering Time Square, at international festivals, and floating in unexpected, intangible places, worldwide.

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Ep. 174: Colony Founder Jean Lin on Balancing Bravery and Recklessness

Design entrepreneur and founder of Colony, the designer’s co-op, Jean Lin, grew up in suburban Massachusetts as one of a handful of non-white kids. With two brothers, she was a card-carrying tomboy until her teenage years when she leaned into fashion as a way to express herself. Influenced by her mother’s work as an educator for the incarcerated, she initially followed a career path into social services before reconciling with her undeniable yearning to study fashion design. After getting fired a few times, launching a few businesses, and gaining a smorgasbord of experience in a handful of roles, she bet her life savings on a dream and founded Colony, a community of designers that reimagines the design gallery business model as a supportive ecosystem, while celebrating American design to an international audience.

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Ep. 173: Multidisciplinary Designer Luca Nichetto Cultivates Community and Fun

Multidisciplinary designer and art director, Luca Nichetto, grew up in Murano, Italy, steeped in the glassmaking traditions of the region and his ancestors. He got started in design by selling his drawings to local factories for pocket money. As a teenager, he became a rising basketball star and considered going pro, but eventually chose his other love, design, instead. After college and some fruitful early collaborations, he set up his own shop, Nichetto Studio, in Venice in 2006. Five years later, he opened a second studio in Stockholm. Now 15+ years in, he’s established himself as an international design force, built long-term relationships with several high-profile brands, and continually creates new connections and collaborations that build and strengthen a robust community of creatives. Plus, he knows how to have fun, and even considers it an obligation. Cheers to that!

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Ep. 172: Airbnb’s Hiroki Asai on Designing Environments for Creative Teams to Thrive

Airbnb’s Global Head of Marketing, Hiroki Asai, grew up riding his BMX through the orchards of Cupertino, CA. But it was the visual language of skateboard culture that ensnared his creative imagination and grew into a passion for graphic design. Always industrious, he took night school art classes as a teenager, went on to earn a BA in Graphic Design, and then got straight to work freelancing. Not long after, he began working with Apple - eventually rising in the ranks to Vice President of Global Marketing Communications. Over his 18 years with Apple, he directly influenced the branding, packaging and marketing that we have come to know as distinctly Apple. Now, with Airbnb since early 2020 (through the tumult of the pandemic, the IPO, and a recent major reconfiguring of how Airbnb serves up wander lust and discovery,) he’s leading and supporting creative teams that are adapting and responding to the needs of a rapidly shifting global society. As a leader, he knows the most effective place for creative teams to be is right up close to the problems that need solving (aka in-house and upstream.) And to do their best work, the creative process needs protection and structure. Amen.

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Ep. 171: Beat Baudenbacher on the Social Impact of Branding

Beat Baudenbacher was born in Switzerland, where he grew up exposed to the dynamic artistic world through his mother and the rational lens through his surgeon dad. Always fascinated by words, he fell in love with typography, and dabbled in graphic design in high school. He did an exchange year in California with no intention of pursuing design, but after his dad mentioned that a friend’s daughter was attending Art Center, a lightbulb went off and he scrambled to create a portfolio. A serendipitous trip to a bookstore led him to a job at Attik, where he met future co-founder of entertainment branding studio, loyalkaspar, David Herbruck. Since founding loyalkaspar, Beat has pushed the thinking around branding and marketing, and written an upcoming book, Somewhere Yes, that dives into how we move through this world that is shaped by branding.

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Ep. 170: Deem Journal’s Nu Goteh on Facilitating All Things Awesome

Co-Founder of Deem Journal, designer Nu Goteh was born in Liberia and came to the US with his family as a refugee at the age of 3. His first career ambition, as a model son of African parents, was to become a doctor / lawyer. But as a sneakerhead, skater, and early-adopter of the internet, he kept making opportunities for himself in marketing, promoting, and graphic design. He even landed a job at Puma while he was only a Sophomore in college. After successful roles at Red Bull and Sonos, he was comfortable in his talent for adding value and creating desirability for brands, but uncomfortable with being fast-tracked to the top of “cool black guy stuff,” a pigeon-hole that felt too small for his aspirations and skills. So he went back to school for a Master’s in Strategic Design and Management. Now, as a founding principal of Room For Magic, Nu is using his unique talents to address complex creative challenges and facilitate equitable exchange between brands and communities. As if that weren’t enough, Nu along with Marquise Stillwell and Alice Grandoit (his partner at Room for Magic), have founded Deem Journal, a deeply thought-provoking publication centered on design as a social practice. Now, with issue 3 Envisioning Equity, recently released, Deem is leading the way in presenting meaningful narratives around the process of design, and helping us all grow, heal, and imagine new possibilities in the process.

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Ep. 169: Eames Institute’s Chief Curator Llisa Demetrios on the Power of Infinite Curiosity

Chief Curator of the Eames Institute of Infinite Curiosity, Llisa Demetrios grew up in a family of brilliant sculptors, authors, and designers. Her mother’s parents were none other than Charles and Ray Eames, the legendary mid-century design duo. In addition to pioneering design work, apparently they were excellent grandparents as well, imparting on Llisa a way of engaging with the world through curiosity and a lens for new possibilities. This approach to creative problem-solving has guided Llisa through a career as an archivist and bronze sculptor. Now, as the Chief Curator of the recently-launched Eames Institute of Infinite Curiosity, Llisa is bringing the lessons of Charles and Ray to life for the next generation of curious problem solvers.

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